At a press conference ongoing at Pick n Pay head office in Cape Town this morning, 12 November 2007, it was announced that the 40-year-old Pick n Pay brand has been revamped.
The well-known logo has been updated using Cachet font, the black has been dropped and the elegant dark blue of ‘Pick ‘and the warmer now cherry red of ‘Pay' also includes colour block frames around the ‘Ps'. The apostrophe before the ‘n' has also been dropped.
But Pick n Pay is emphasising that the new brand strategy is about more than just a new font and new colours. It includes a total brand essence and media revamp, including the brand line: ‘Inspired by you'.
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