Thursday, January 24, 2008

Dreamworld gets R30m boost from City of Cape Town

The City of Cape Town is making R30-million available to restart the development of the Dreamworld Film City project, which is still hoping to turn the eastern suburbs of Cape Town into a southern-hemisphere Hollywood.

Simon Grindrod of the Independent Democrats, mayoral committee member for economic development and tourism, said on Wednesday, after the spending was approved by the city council that his department has spearheaded efforts to make available the city's R30-million contribution -- in terms of the provision of bulk infrastructure for the Dreamworld film studio.

Full Story

Wednesday, January 23, 2008

Film Industry hotel coming to Cape Town

The Nova Group announced recently that it has begun construction on an exclusive apartment hotel that will provide short term accommodation for the film industry in Cape Town's fashionable Sea Point area.

The development is scheduled to be completed by October 2008.

Investors will be offered a 30 day investor usage allowance, and for the remainder of the year, short term rental opportunities will be offered to the film industry - generating revenue all year round.


The Nova Group has appointed Amazing Spaces - the Western Cape's leading provider of accommodation and locations for the film industry- as the operator of The Hyde.

Thursday, January 17, 2008

Put agency name on TV spots to improve quality

The creative and marketing quality of South African television advertising will continue to decline unless some creative way is found of reversing the current trend of embracing mediocrity.There was a time that when the subject of TV ads was raised at a dinner party, at least an hour of animated discourse would follow on everyone's favourite ads.

Nowadays, the immediate reaction of guests is to look vague as they desperately try and remember some ad they have seen on TV and then carrying on animated conversations about electricity outages and the Machiavellian machinations of politics.

Brain drain

A lot of people tend to blame this decline of great TV advertising on the brain drain of creatives from South Africa but I disagree. South African creatives are world-class and as good as ever.

Any number of factors are impacting on ad quality today. Not the least of which is an ad agency management not having the balls to stand up to clients. If any brain drain is affecting advertising, it is the flight of top class brand managers from this country.

Advertising intelligence at brand management level is on average pretty dismal to say the least. Which mean that agencies often have to choose between doing what a naive client wants, even though it's completely wrong, or losing the account.

On top of this, the Advertising Standards Authority (ASA) of South Africa is making it very difficult for anyone to push any sort of envelopes or stand out from the crowd for fear of upsetting some old tannie in Bredasdorp. And when ads are pulled by the ASA these days, clients invariably make the agencies pay. So, small wonder they are treading carefully and conservatively.

To read the rest of Chris Moerdyk's article, click here

Tuesday, January 15, 2008

The Best of 2007

Economically, the country has continued to enjoy economic growth of around 4.5%. According to the International Monetary Fund, South Africa is starting to reap the benefits of sustained sound macroeconomic management and structural reforms and the economy received a vote of confidence from ratings agency Fitch which upgraded South Africa’s investment rating outlook from stable to positive in July.

According to global strategic management consulting firm AT Kearney, South Africa is ranked as the 18th most attractive destination for Foreign Direct Investment.

In the largest foreign direct investment in the country to date, China's largest bank purchased a 20% stake in Standard Bank for US$5.5 billion - the largest investment by a Chinese bank outside China.

In February, Finance Minister Trevor Manuel delivered what was considered to be a good news budget, with the country’s first ever budget surplus and a big increase in Government spend on education, welfare and on fighting crime and Aids.

During the year, massive infrastructure investment plans were announced by both the private and public sectors, including R70 billion for public transport, R97 billion for new power plants and R1.7 billion for township renewal in Gauteng.

After 36 quarters of uninterrupted economic growth, South Africa has seen an explosion of dollar millionaires and a rapidly growing middle class, with the number of so-called ‘black diamonds ’ growing by 30% in just one year.

Unemployment in South Africa remains high, but job prospects in South Africa are among the highest in the world for the second year running. Almost 200,000 jobs were created between March 2006 and 2007.

Crime statistics are now being release biannually and the latest, released in December, show a drop in murders, rape, assault, attempted murder and most types of robbery, including thefts from banks and cash-transit vehicles. House robbery, business robbery and truck hijackings increased in the 6 months ending in September.

South Africa’s new Aids plan received the thumbs up from the United States’ health secretary and UNICEF believe that South Africa is on track to meet the United Nations target for reducing mother-to-child HIV transmission by 2010. South Africa remains one of only two countries worldwide where HIV positive people have access to life insurance products.

In other health-related news, it was reported at the beginning of the year that nurses were returning to South Africa ‘in droves’, and this trend can be expected to continue when it was announced that public nurses would receive pay increases of at least 20 percent, as well as improved medical coverage and housing subsidies.

With the 2010 FIFA World Cup now less than three years away, the first official event was held in Durban. The Preliminary Draw was regarded as a success and an indicator of South Africa’s ability to host the tournament. At the Draw, the official slogan and poster were launched and it was announced that South Africans will get 120,000 free tickets for the tournament.

On the education front, there was good news for teachers when it was announced that they will benefit from a new salary scale from 2008 that will provide for increases ranging from one percent to 40 percent.

A South African business school - the Graduate School of Business at the University of Cape Town – was rated among the top 10 in the world in an influential annual survey conducted by the Economist Intelligence Unit.

In January, Nelson Mandela joined Oprah Winfrey in celebrating the opening of the Oprah Winfrey Leadership Academy for Girls, a private learning and residential environment for grades 7-12 aimed at developing the future women leaders of South Africa.

South Africans also excelled this year on the global sport scene. As you may have heard, the Springboks won the Rugby World Cup for the second time and cleaned up at the annual IRB awards ceremony, with Bryan Habana taking the Player of the Year award, South Africa the Team of the Year award, and Jake White the Coach of the Year award.

What else was there? Well, Nadine Gordimer received France's highest award, Mandela was declared one of the world’s top living geniuses, one of our billboards was named the best in the world, a mega-mall and a four-star hotel opened in Soweto, a South African came third in the World Series of Poker… and Charlize Theron was named the ‘sexiest woman alive’.

For the full story click here.

Monday, January 14, 2008

Canon, a clearer picture

With the massive growth of digital photography a lot of people are looking to learn a bit about what goes into making a good digital picture - this is a good place to visit.

It's tucked away around the back of photographic giant Canon's website. It's easy to miss and once you are there you have to pick your way through a lot of Canon-orientated sales guff. If you are a Canon user this is great, if you aren't, you don't have to read it.

It's an archive of the pieces that have appeared in Canon's customer magazine. There are three sections: Feature, Product and Technical and each is full of little gems like the one on how to convert your colour pictures into black and white, or a feature on colour temperature or underwater photography. A lot of these features appear as PDF files and can be downloaded on to your PC where you can read them at your own leisure.

Tuesday, January 8, 2008

SAASP Members Meeting

The first SAASP Members Meeting of 2008 is provisionally scheduled for Friday, 25th January 2008.

Agenda items can be sent to the SAASP office.