'SPEEDKILLS GP'

- Joe Public makes the message 'hit' home.

Many South African drivers have taken to removing their number plates to avoid receiving dreaded speeding fines. The resultant reckless driving has been the cause of many pedestrians and motorists losing their lives. To raise awareness of this issue, full service agency Joe Public approached Arrive Alive with an innovative idea.

“As a pro bono project, Joe Public covered all the costs and the client was thrilled with the concept, as on the reverse of each plate was a stern Arrive Alive message,”

Alternating messages - ‘When you have a head-on collision at 180KM/H, a speeding fine will be the least of your worries'; ‘When you end a child's life at 200KM/H, a speeding fine will be the least of your worries' and ‘When you dismember a pedestrian at 160KM/H, a speeding fine will be the least of your worries' - have also been used.

The agency produced over 100 magnetic plates, scoured Gauteng for empty registration spots and promptly filled these with the SPEEDKILLS GP number plate.

See the full article here.